Sabina Abiyeva, Director of ACT Azerbaijan
- ACT Azerbaijan is engaged in marketing and social market research in various sectors of the economy. I was led to the forum by a desire to get acquainted with participating companies, both providing a franchise, and those wishing to acquire it. Speakers at the conference repeatedly voiced the idea that before acquiring a franchise, it is necessary to conduct marketing research, study the market, customer demand and the need for these products or services in this territory. Our company is ready to provide these services. In turn, we were also interested to know the directions of franchising distribution, the wishes of market players, and to get acquainted with global experience in providing franchises.
The staging of exhibitions and forums is imperative; this is a good start for networking. In the framework of such events, we closely get acquainted with representatives of various companies and conduct the first exchange of views on possible cooperation. As for this forum, it has been organized in a manner befitting the CEO’s level. Companies here are represented by their managers and decision makers. Therefore, it is much more convenient for us here in the halls of the forum to talk about our capabilities and find out the needs and wishes of our customers.